Social Media to Manage Customer Service
A little over a week ago I wrote a review of the Oceanaire Seafood Room restaurant in my local community of San Diego. No one asked me to write it, I didn’t get paid- I just took an hour of my personal time to share a great dining experience, publicly. Why? I was so darn excited that Wade Weistling tweeted at me when I shared that I would be coming to dinner there.
And this, friends, follower and community- is the direction the world is moving. Customer Service through social media- it impressed me. And what is more valuable than customer testimonials? So I took some initiative, established some authority, and let the world know about my great customer experience.
We at YouReach stress is the importance of driving online conversations into private, more personal conversations, and relationships with substance, before conversation gets stale. This component of online communication exchange- the dive into a personal offline and SOCIAL interaction- is where most Real Estate agents and online marketers lack, and fail.
So how and why did I publish a public customer testimonial and review for the Oceanaire Seafood Room? As I mentioned, VP of cuilinary development Wade Weistling saw that I had tweeted my intended plans for dinner, and responded to me that it would be a pleasure to serve me and my friends. I then asked him if he would be willing to say a few words on camera, (all through twitter) and within our third or fourth communication exchange, I drove our public conversation into a productive, physical exchange. I really got social- and proved exactly HOW followers can be of value.
Right now it seems as though we are only on the cusp of how Social Media can facilitate customer relations, or how customers can really make reviews (like using video and images capturing the essence of a business) which is why I am pioneering what I predict will soon be the norm for many customers- public reviews with personal testimonial and twist.
Stay tuned as I share good and bad customer experiences via social media about my local community, and help to examine, establish and define the culture of customer relationships, customer service and customer reviews on Social Media.
Filed under Blogging
DJ-ing content: The Other Blogging
Throughout our Mobile Social Media strategy training course at YouReach University, a major training focus is on content. What content is appropriate where, different content mediums, what makes content valuable and engaging, and examples of good and bad content across the web. Many Real Estate agents reach their bottleneck in Social Media because they simply cannot come up with more than one or two lines of content.
The good news is, you do not have to be a journalist to manage a blog. In addition to capturing mobile content in the field and sharing these photos or videos or stories that contain a short caption with your spheres, many people, not just real estate agents, have shifted into a practice that we at YouReach call “DJ-ing” content.
Think about a DJ- they don’t write music, they play it. DJ’s mix beats, music and sound to create something new for listeners. In today’s bloggosphere, people and bloggers will share links from other blog or news articles and share their own comments and opinions on the subject. These comments can range from just a few sentences to the length or longer of the article.
The point is, you can create valuable content online by elaborating and continuing a conversation that has been started. Or you can ask questions and start conversations around local to global news or different social objects that interest you.
Remember that to be a successful blogger, you don’t always need to be original in your subjects, and that when you “don’t know” what to write about, find something that has already been written and share it with your two cents. Add your own value, show your personality, and populate your online networks with something interesting.
Want to know more about YouReach University’s 24-week Mobile Social Media program? Just click the link for a full outline and instructions on how to sign up for our next launch the first week of September. Als0- stay tuned as we provide more details on our brand new training on Blogging for Real Estate.
Questions? Email us at support@youreachmedia.com or tweet us @youreachmedia
Filed under Blogging, MSM, You Reach University